What’s your retail display strategy?

Success in retailing requires more than just prime retail space and healthy margins. You can have a thousand customers through your store on any given day, but how many of them end up buying something? How long do they spend in your store?

This is where visual merchandising comes in. Visual merchandising is a specialist area of marketing that focuses on your floor plan, your window dressings and your three-dimensional displays with the core objective of attracting, engaging and converting customers.

Few retailers appreciate how vital a sound visual merchandising strategy really is. Even fewer incorporate visual merchandising into their marketing budgets and consult with a professional to achieve the results they want.

Wouldn’t it be nice if your displays could do the selling for you? Your staff can’t be across every customer who walks into the store, and hard-selling is simply not an option. Your displays need to speak to your customers. When done properly, this dialogue results in more sales and greater profitability. Why not consult with a visual merchandising professional and see what they can do for you? Three crowds worthy of consideration are Mills Display, AUSVM and Visual Inspirations.